Water conservation in Southern California has become a heightened issue among water users over the past decade. In the midst of a drought starting in 2005, University of California Center for Hydrologic Modeling (UCCHM) water researchers have relentlessly tried to share important research findings with policy makers and the public to expose the dire need for water use awareness. In our desperation, some of the men at UCCHM have decided to do something never done before to get our point across: STOP SHAVING.
This feat not only melts the hearts of women throughout our center’s suite, but also points out that there are many everyday steps men and women can take to reduce individual water footprints. Although shaving may not take up as much water as, say, watering one’s lawn, it will bring awareness to people that leave the faucet running while brushing their teeth or let the shower run for several minutes to get the water hot. People everywhere will be reminding themselves to think of the beard, and turn off the faucet.
During the month of October, these burly boys have vetoed the constant upkeep of being clean shaven and instead let their beards grow in order to bring forth the important message that most Southern Californians overuse water. Our research necessitates a concerted effort to reduce our water footprints and we hope to spread the word. We will see you next October 2013, to join our mission for a more sustainable water future for Southern California.